Salesforce.com has initiated the platform-as-a-service concept, which company Chairman/CEO Marc Benioff also called Web 3.0, during an event that emphasized deployments of enterprise applications in the cloud. With platform-as-a-service, called Force.com, developers can deploy enterprise applications on-demand without having to provide infrastructure. According to Benioff, although the concept of platform as a service is relatively new, it has already gained traction.
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