Writing for the Web 3.0 is written in a style similar to a web blog. There is useful information about web writing in this book, such as the description of what different types of web users prefer to see when they visit a website. At its best points the book would have benefited from a more linear writing style, which would have added clarity to the text. At its worst points the book is obscure, reading more like an esoteric essay than a practical book that will help you write better web copy.

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